What kind of media institution might distribute your media product and why?

The kind of institution I would be looking for this kind of magazine is one with past experience with other magazines in this genre, but not specifically the same target audience. The benefits of this kind of institution backing your product and distributing it are massive. If the company has a good reputation in the industry a magazine has a much higher chance of getting put into big supermarkets and corner shops if the company is already known to of produced good profits for the retailers. 

If I were to be able to choose a company for the distribution of my magazine, it would be the "Bauer Media" group. This company has distributed many magazines, but the most notable ones are "Q" and "kerrang". Both these magazines are in the rock/indie music genre and the experience of distributing these magazines before would be priceless.

Another reason why the Bauer Media group would be helpful for my magazine is because they have good links to all sectors of the media (TV, radio,print), and these links could be very valuable to getting the magazine advertised.