How did you attract/address your audience?

I attracted people to my magazine by using emotive words such as "Exclusive" and "Free". The reason this attracts people to the magazine is because people feel that they are getting something for free from the people who make the magazine. So the people feel like they could be rewarded just by buying the magazine. The second way I attract people to the magazine is by using very large and bold text accompanied by contrasting colors to make sure the headlines stand out.

I also attracted a very specific audience by naming some of the bands we will be looking at (Their fans) and in the same way giving people the opportunity to see a "Foo Fighters" and a "Kings of Leon" gig. Doing this will also get the magazine more consistent buyers because they will by it for the individual artist and then keep buying it if they liked what they read elsewhere in the magazine.